I thought I had seen it all – not really – but an interesting saying nevertheless… Voss water shocked me. A couple of weeks ago my family and I traveled to the Bay area. We stayed in a Marriott hotel, downtown San Jose. This was all uneventful until I came across a bottle of water, for sale, in the hotel suite we stayed in.
What is special about this water? Nothing, based on what I understand….except for the PRICE! Please see the picture below
So, what is on the photo – the PRICE of $4.00. Yes, the water is transported from Norway. But still…! $4 for 500ml
Now, what does this translate to – well, to a humongous price. Let’s compare it to price of gasoline. In the US, the price of gas is about $2.5 per gallon. OK, in California it is $3.5 per gallon.
So, do the math…. This 500ml bottle of water is approximately 1/8 of a gallon. Therefore 7-8x the price of the bottle of Voss will be the volume of a gallon of gasoline. 7-8x $4 is $28~$32 per gallon! –> so the price of VOSS is about 8-times higher than that of gasoline!
What a great deal….NOT!
Well, I am not buying it. But then, that is the beauty of market pricing. There must be enough folks who are willing to pay….Good luck!