Have you heard of 12-12 or Double 12? I bet you have not…Neither has most of the world – but Alibaba is driving hard for that to change. Less than a month ago, here in China, was the now famous Shuang Shi Yi / Double 11 or 11-11. The biggest (I think) shopping day in the world. During the 2017 event on November 11, consumers spent US$25B in one day! Amazing, isn’t it? Well it did happen.
The graph above sourced from statista.com shows the super fast growth of Alibaba’s revenues from Singles Day…
Now Alibaba is driving the next best thing (for the e-Commerce giant) a second event with a goal to become a major shopping holiday — the Double-12 or 12-12 (December 12th)
The advertisements for it are all over Shanghai and globally.
Alibaba owns the South China Morning Post — and is NOT shy at all to use its editorial as advertorials to promote its agenda and Double 12 as well. It is a bit disappointing, but hey, what can you do….
Now, why am I spending time to write about it on this blog? Because of Alibaba’s relentless focus on growth – it is fascinating – at least for me. The company, which I think started around year 2000, has been on a tear – introducing a number of innovations – e.g. AliPay to drive electronic payments in China and more importantly making it a very successful platform which together with WeChat has enabled very seamless transactions processing across the country. I must admit I am a firm believer in the technology and a satisfied customer and user…
The other fascinating aspect of Alibaba is their drive for global expansion. They did create the largest single day commercial event – the double 11, and now are focused on expanding via Double 12 (linking it to the December holidays) in multiple countries – namely Hong Kong, Thailand, India, the Philippines.
So, in summary, watch out world retail players — Ali (as the company is often referred to in China) is coming…!